Curating content: managing multiple campaigns and accounts
Learn how to manage complex information across a variety of platforms to maximize your campaign message and get audience engagement. Covered in this session will be how to gather, store and disseminate content for a campaign; how to work with many content generators to create one cohesive message; how to manage multiple platforms or multiple accounts on a single platform; and how to archive what you’ve posted.
Melissa Laramie (PSESD Communications Manager)
Melissa Laramie is Puget Sound Education Service District’s Communications Manager in Renton providing communication and marketing services to schools and districts in King and Pierce Counties, she manages the department that provides communication and marketing services to the agency’s 88 programs, she oversees the agency’s marketing, social media and strategic communications. Melissa is the project manager of CORElaborateWA.org and Communications Manager for Educare Seattle, and was recently elected as the VP of Electronic Communications for the Washington School Public Relations Association (WSPRA).
Melissa has over 15 years of experience in marketing and publishing; she was the General Manager of ColorsNW Magazine before coming to the ESD nearly five years ago.
Melissa has a MA in Communication and Leadership from Gonzaga University, she is an enrolled member of the Colville Confederated Tribes – Lakes Band, a single mom, and is passionate about education, diversity and eliminating the opportunity gap for all children.
Mike Allende (Social Media Manager, WSDOT)
After more than a decade as a sports writer where I covered everything from curling and sumo to Super Bowls and NCAA tournaments, I moved from journalism to public information, including work with Community Transit, a small startup and now at WSDOT, where I seem to be known as “the guy who drew the picture of the bear in the I-90 median.”
Brent Champaco (Communications Manager, City of Lakewood)
Brent Champaco is a seasoned communications professional with 15 years of media and public relations experience. He began as a journalist with several outlets – including The News Tribune, Tri-City Herald and Patch.com. In 2013, he became Communications Manager for the City of Lakewood and immediately overhauled its outreach efforts. Under his leadership, Lakewood has twice won a National Association of Government Communicators Blue Pencil & Gold Screen Award for its #IamLakewood social media campaign and Connections Magazine. Recently, it was one of 15 cities nationwide that were named a finalist for the #TrendingNow Awards from Emerging Local Government Leaders for a strong social media presence.
Champaco holds a bachelor’s degree in Communications from Washington State University and a Master’s degree in Communications and Leadership from Gonzaga University. He and his wife have two daughters, the younger of which currently holds a red belt in Taekwondo.
Kristen Pettet (Media and Priority Populations Consultant, DOH)
Kristen works as the media contracts manager for all youth marijuana prevention and adult education campaigns at the Department of Health. She led the recent launch of the completely digital youth prevention campaign, Listen2YourSelfie. Through this contract with ad agency, GMMB, Inc. she will also lead marijuana prevention and education campaigns for young adults, parents and the general public. Kristen graduated from Western Washington University with a B.S. in Community Health Education and serves on the Board of Directors for the Pacific Northwest Social Marketing Association.