Using social media to cover events
Social media can be an effective channel to promote events to other state agencies and the public. Come learn from government organizations that have done it well -- hosting and attending conferences.
Social Media Manager, Office of the Insurance Commissioner
Kara Klotz is the social media manager for Washington State Insurance Commissioner Mike Kreidler. She has worked in Washington state government for 10 years and implemented some or all of the social media programs for two statewide elected officials and one cabinet agency. Kara started her career in journalism, working for four Western Washington newspapers, and also worked as a book editor for two years. She earned a bachelor’s degree in communications from Pacific Lutheran University and lives in Olympia.
Engagement Manager, Results WA
Rich Roesler is the engagement manager for Results Washington, Governor Jay Inslee’s performance management initiative. He leads legislative and stakeholder outreach, as well as internal and external strategic communications.
Prior to this work, Roesler was a public affairs project manager for Washington State Insurance Commissioner Mike Kreidler. Roesler previously covered government as a statehouse journalist for nearly a decade, and spent several years as a news bureau chief covering Pacific Rim military and foreign affairs from offices in South Korea and Japan. He has a bachelor’s degree from Syracuse University.
Digital Media Coordinator, Washington Military Department
Steven Friederich is the first digital media coordinator for the Washington Military Department, which consists of the Washington Emergency Management Division, the Washington Youth Academy and the Washington National Guard. Prior to this job, he worked in print journalism for 15 years, working for newspapers in Seattle, Pierce County, Idaho and Grays Harbor County.