Engagement and analytics: How do they connect?
How to use and understand the analytics you’ve collected from social media— and how to form a winning strategy for your social media based on data.
Derek Belt, (Communications & Civic Engagement at King County)
Derek manages King County's social media program, one of the nation’s largest for county governments with 275,000 total fans and followers. He says time is our most valuable resource, and Derek's job is to ensure King County staff see value in the time they spend with social media tools. A former newspaper reporter, Derek has a Masters in Communication Leadership from the University of Washington and previously worked at a Seattle advertising agency that was acquired by Deloitte in 2013. His team at the agency worked with the Gates Foundation and National Civil Rights Museum, among others. Derek is a strong believer in storytelling, analytics and plain language. In short, he is helping King County do old things in new ways. |
Jonah Spangenthal-Lee (Social Media Strategic Advisor, Seattle PD)
Jonah manages the Seattle Police Department’s social media platforms and blog, the SPD Blotter. After covering crime and SPD as a reporter, Jonah joined the department’s Public Affairs team in 2012. Since then, Jonah has helped expand SPD’s social media and online presence, making @SeattlePD the third-most followed US police department on twitter. As a Washington State Coalition for Open Government Key Award winner, Jonah continues to work to find new ways to improve access to public safety information and share interesting stories from the world of policing. |